“We are very excited & honored to partner with Inventus, as we continue to aggressively innovate in the Digital Marketing space. The funds will be utilized to expand our reach internationally and build a unified, scalable & intelligent Online Marketing platform for Advertisers & Agencies alike”, said Ashish Mehta, CEO of Sokrati.
The Managing Director of Inventus Advisory Services (India), Samir Kumar, added, “We liked the passion of these entrepreneurs to build a large company in the Digital Marketing space. This, coupled with their Amazon background and their considerable traction with advertisers, makes us sanguine about their prospects. We believe they will emerge as a leading global player in this space “.
John Dougery of Inventus Capital Partners, & Samir Kumar from Inventus Advisory Services (India) will be joining the Board of Directors at Sokrati.
About Sokrati: Sokrati, founded by ex-Amazonians, offers automated & scientific Paid Search (SEM) & Social Media Marketing (SMM) technology. It powers Search Marketing efforts for several well-known brands in India and the US. Sokrati’s niche is in managing large campaigns for cataloged driven sites in the Shopping, Travel, Classified segments. Advertisers leveraging Sokrati’s platform and services have seen over 40% increase in efficiencies within 6 weeks of Campaign transition to Sokrati. The company has bases in Seattle, US and Pune, India. For more information on Sokrati, please visit: www.sokrati.com
About Inventus Capital Partners : Inventus supports ambitious entrepreneurs building the next generation of technology powered companies, particularly software products, services, embedded software, consumer internet, semiconductor and mobile services companies. They play active mentoring roles on company boards. Inventus has made 12 investments to date in the US-India corridor, including TeliBrahma, Insta Health Solutions, redBus, FundsIndia & Vizury. Inventus had its first exit recently, when Hitachi Consulting acquired portfolio company – Sierra Atlantic. For more information on Inventus Capital Partners, please visit: http://localhost:91/news