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Reimagining digital experiences via AI stack. Democratizing 3D XR content creation and camera-first consumption at scale using proprietary AI image recognition, gen AI mocap, and AI avatar tech



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Note: This is an AI-generated memo produced using our in-house tool (in Beta) and provides key qualitative information on the startup

Leadership Team

Shourya Agarwal, CEO and Co-Founder

Leading the team is Shourya Agarwal, the Founder and CEO of Flam. Shourya is a Forbes Asia 30U30 honoree. He has tapped into the potential of AI and AR to bring about transformative changes. Furthermore, Shourya interned at Nutanix, where he contributed to enhancing enterprise cloud experiences. He acquired his engineering degree in Computer Science from BITS Pilani.

Malhar Patil, Co-Founder

Malhar Patil, recognized as a Forbes Asia 30U30 honoree, is another co-founder of Flam. His diverse career includes roles as a Senior Consultant at Oracle in Financial Services and as a Manager at Stepathlon Lifestyle Pvt. Ltd. Malhar obtained his Bachelor's degree in Chemical Engineering from BITS Pilani.

Amit Gaiki, CTO

A key figure in the technical domain of Flam is Amit Gaiki, the CTO and founding member. Amit, an ex-Target software engineer with a year's experience, previously served as a software developer at smallcase. Amit has an engineering degree in Computer Science from the Birla Institute of Technology and Science, Pilani.

​Divyansh Gupta, Founding Member and Creative Director

Divyansh Gupta, another founding member of Flam, introduces a creative flair to the ensemble. With a tenure at Orange Business Services under his belt, Divyansh stands out with his expertise in digital art, logo design, and event management. He is a BITS Pilani alumnus, further solidifying the team's strong connection to the renowned institution.

Team Camaraderie

All four members of the leadership team were very close friends from college and shared affiliations with entrepreneurial and technical clubs at BITS Pilani during their academic years.

Intellectual Property

Flam possesses a unique advantage in the emerging XR content space: an exclusive patent designed for presenting hyper-personalized content. This patented system leverages advanced algorithms to discern context from various data sources, including digital media, sensors, and user profiles. With this context, the system then presents augmented reality content, meticulously tailored to the user's individual context, superimposing it onto a target object in the digital media. This isn't just about augmented reality; it's about a deeply personalized experience that bridges the physical and digital realms. As Flam pushes the boundaries of 3D XR content and camera-first consumption, this proprietary technology ensures we deliver not just immersive but also intimately personal experiences, setting us apart in the marketplace.

Flam has also applied for patents on AI mocap and flam scannable codes (flam scannable codes are like snap or spotify codes/ inhouse developed Flam unique identifiers).

Funding History

Flam raised 3.59 Mil in their seed stage from 7 investors. The investors for this round are 9Unicorns, Inventus Capital Partners, Kwaish Ventures, Padman Ramankutty, SVQUAD, Upsparks Capital, and Varun Deshpande. The deal was led by Inventus Capital Partners, Kwaish Ventures, SVQUAD and 9Unicorns on July 1, 2021.

Flam raised an undisclosed amount of angel funding in a deal led by Raju Reddy on March 25, 2021. Rahul Seth and 20 other investors also participated in the round.

Flam’s current board members are Kunal Singh, Manu Rekhi, Raju Reddy and Shourya Agarwal. Rajat Gupta is a former board member of Flam.

News & Awards

The three original founders, Shourya Agarwal, Malhar Patil and Rajat Gupta made it to the prestigious Forbes Asia 30 under 30 list in 2022.

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